Hello, my name is Chad and I’d like to welcome you to AnthroPhysique Online Coaching.

Chad Williams

We are an online coaching service that helps people get long term success in fitness and nutrition. Our approach is very unique so let me explain:

Have you ever struggled with getting long-term success with your health goals? Have you tried many programs, diets, bootcamps, personal trainers, etc. but nothing has lasted? I bet you have had some short term success but now exercise feels like a job and you are frustrated. All of a sudden you’re back where you started and you’re thinking “how did I get here again”?

Sound familiar?

The good news:

    1. You’re not alone.
    2. We have a solution for you

We have worked with hundreds of clients to help them achieve long term success with their health goals. The problem isn’t you, it’s that you’ve been taught to focus the wrong thing. You’ve been taught to focus on WHAT to do, not HOW to do it.

Most programs step up and say: Here’s how to get results! Just follow these simple steps…

You’re taught the steps but you don’t learn how to stay motivated to do them. As soon as your motivation changes (and it will) you’re back off track again. You fail, you quit and you lose belief that it’s even possible.

You’ve actually been taught that you CAN’T succeed.

The biggest problem is that my industry actually supports this behaviour. It reinforces it.

  • You sign a contract because they know your motivation will fade and they’ll lose money if you don’t.
  • You hire a personal trainer so THEY will motivate you because YOU can’t.

So what kind of belief have you built about yourself so far? Do you believe that you are the type of person that will start this thing and commit to it long-term? Or are you the type of person that believes they’ll try hard for a while but who knows if it will last? If you were only taught HOW to produce the result yourself, it’s like learning to read. Once you learn you’ll never not know how to read again. It’s time for a change!

How we solve this constant struggle:

Our systems focus on help you build your own motivation, habits and life skills that you will never un-learn. You won’t work with us because you can’t succeed without us, you’ll work with us because you love the support and constant progression we give. The tools we use to achieve this are progression, accountability and flexibility to adapt to your fitness level and motivation.


means that you’ll start at a level appropriate to your ability so you can build success. With many of the products out there, most people start at a level that’s too high for them. This is why you get the short term success but ultimately fail.

Think of it like learning to drive. You don’t start by merging onto a highway, you start on a back road with no cars in sight. We help you build the foundations for lasting success.


means that we will support you by being someone you report to and check in with. This is the key to building your own motivation. When you join a class or hire a trainer, THEY are the ones with the motivation and you remain dependent.

We set appointments with you to keep you accountable, but you do the work on your own. When you do the work on your own YOU build the motivation and the habit. It may start a little slower but again, this way the results will last.


allow us to easily adapt to your needs as they change. Our expertise and experience means we’ve worked with hundreds of clients that have experienced the same ups and downs of motivation as you. When your motivation changes, so will your program.

Having a program that adapts to your motivation is the key to staying ON the wagon. Building a lifestyle means never falling off the wagon again!

Getting from where you are to where you want to go is a process. There will be struggles and there will be road blocks. We’re here to give you the tools to have the motivation and mental toughness to push through. We focus on habits so you can build a life skill that will never be lost.


Sound interesting? Request a free consultation:

You can also learn more about our 3 distinct level of services here: AnthroPhysique Services.

Not ready for a change yet? Check out our articles for tips and advice for making long lasting changes today!

To see if you can remain consistent, try some of these workouts for 4 consecutive weeks:

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